Content Engine Checklist
Print this or “Save as PDF.” It’s designed to fit on one page.
How to use
2 minutes, then you’re moving.
- Pick one offer (the thing you actually sell).
- Pick one “done moment” your buyer wants.
- Use the checklist below to ship one post today.
One-page checklist
Minimum Viable Post (MVP): for ADHD brains
A) Decide (60 seconds)
- Offer: ________________________________
- Done moment: “My buyer can finally __________________.”
- One real story: a mistake, a win, a client pattern, a behind-the-scenes truth.
B) Hook (30 seconds)
- Say the uncomfortable truth they already suspect.
- OR name the hidden reason their “plan” keeps failing.
- Keep it specific. One sentence.
C) Script (2–5 minutes)
- Problem in plain language (what they’re doing now).
- What it costs them (time, money, confidence).
- Your fix (one mechanism, one step, one example).
- Micro-proof (your experience, a client pattern, a simple result).
D) CTA (10 seconds)
- If this helped, comment ENGINE and I’ll send the checklist.
- OR: link in bio for the free tools.
E) The “I’m stuck” reset (2 minutes)
- Lower the bar: “What’s the smallest true thing I can say?”
- Talk to one person: “You, specifically, need to hear this…”
- Ship ugly. Consistency beats perfect.
The Untapped Potential: ADHD Entrepreneur