Terms of Service & Privacy Policy

Who we are

These Terms of Service ("Terms") govern your use of theuntappedpotential.com (the "Site") and any products, coaching services, or programs offered by The Untapped Potential Unleashed LLC ("TUP," "we," "us," or "our"), an Ohio limited liability company.

You can reach us at [SUPPORT EMAIL] or by mail at [BUSINESS MAILING ADDRESS].

By using the Site, buying a product, applying for coaching, or joining a program, you agree to these Terms. If you don't agree, please don't use the Site or buy anything from us.

What we offer

TUP offers a few different things, and the terms differ slightly depending on which one you're using:

• Digital products, printable packs, guides, and similar downloadable content, generally in the $27 to $33 range, plus occasional higher-ticket digital offers (such as a $997 program).
• 1:1 coaching, by application only. Not everyone who applies is accepted.
• CLARITY, a planned cohort-based program. Where CLARITY isn't yet open for enrollment, any page describing it is informational, not an offer to sell.
• Email list, you can join our list to get emails from us. See the Privacy Policy below for how that works.

Digital products

When you buy a digital product from us, you're buying a personal, non-transferable license to use that content for yourself. You are not buying the copyright, and you're not getting a license to resell, redistribute, teach from commercially, or repost the material as your own.

Digital products are delivered electronically, typically by download link sent to the email you used at checkout. If delivery fails, that's on us to fix, not you to chase, see Refunds below.

Payments are processed through Stripe. We don't see or store your full card number, that lives with Stripe, not us. See the Privacy Policy for detail on how Stripe fits into what we collect.

Coaching engagement

1:1 coaching is by application. Submitting an application doesn't guarantee a spot. We'll let you know either way.

Coaching is a partnership focused on your goals, your follow-through, and your growth. Coaching is not therapy, counseling, or medical treatment, and Daniel is not a licensed therapist, psychologist, psychiatrist, or medical provider. Nothing said in a coaching session is medical, psychological, legal, financial, or tax advice, even if it touches on those topics.

If you're currently working with, or believe you may need, a licensed mental health professional, please continue that care, coaching is not a substitute for it, and it's not designed to treat mental health conditions, diagnoses, or crises. If you are in crisis, please contact 988 (Suicide & Crisis Lifeline) or local emergency services, this Site and this service are not equipped for that.

Coaching sessions are recorded (audio, sometimes video), and those recordings are processed using AI tools to transcribe, separate speakers, and identify patterns over time. This exists so a three-year pattern can actually be seen, not just felt. Full detail on what's recorded, who can see it, how long it's kept, and how to withdraw consent lives in our separate Consent and Recording Disclosure, which you'll be asked to read and agree to (via checkboxes) before we begin working together. That document, not this one, is the authoritative source on recording and AI processing.

The short version: only Daniel sees the material. It is never sold, shared, or used to train a public AI model. It is never used in marketing or content without your specific written permission for that specific use.

Coaching results depend heavily on your own effort, circumstances, and follow-through, which we don't control. We don't promise, guarantee, or imply any specific income, business, or life outcome from coaching or from any digital product. Anything that sounds like an example or a story from a past client describes that person's experience, not a guarantee of yours.

Coaching fees, billing frequency, and cancellation terms are set out in your individual coaching agreement or application confirmation, not in this general document. If something in your specific agreement conflicts with this section, your individual agreement controls.

Refunds

We want you to feel like you got what you paid for. Here's how refunds actually work:

• If something we sold you doesn't arrive, or arrives broken (a bad download link, a missing file, a technical failure on our end), we will refund you in full, no explanation needed, no questions asked. That's not generosity, that's just fixing our mistake.
• If you're unhappy with a digital product for another reason (it wasn't what you expected, it wasn't a fit), email us within 14 days of your purchase and we'll refund you.
• Coaching cancellations and refunds follow the terms in your individual coaching agreement, since coaching is a personalized, ongoing engagement rather than a one-time purchase.

To request a refund, email [SUPPORT EMAIL] with your order confirmation.

Testimonials and results

Any testimonials, case studies, or before/after stories on the Site reflect that individual person's real, honest experience. They are not typical results, and we don't have data showing what a "typical" result looks like. Individual results vary based on effort, circumstances, and factors outside our control. Nothing on this Site is a promise of what will happen for you.

Intellectual property

Everything on the Site, and everything in our digital products, courses, and coaching materials, including text, design, video, audio, and frameworks, is owned by TUP or licensed to us, and is protected by copyright and other laws. You may use what you buy for your own personal use. You may not copy, resell, redistribute, or represent our material as your own.

Acceptable use

Don't use the Site to do anything illegal, don't try to break, hack, or overload it, and don't scrape or resell our content. We can suspend or terminate access to any product, program, or account if you violate these Terms.

Email communications

If you sign up for our email list, we'll send you emails, some of which are marketing. Every marketing email includes a clear way to unsubscribe, and we honor unsubscribe requests promptly. See the Privacy Policy for what we collect and how the list itself is run.

Disclaimer of warranties

The Site and everything we sell are provided "as is." We don't guarantee the Site will be error-free, uninterrupted, or perfectly secure, and we don't guarantee any digital product or coaching engagement will produce a particular result. To the fullest extent the law allows, we disclaim all warranties, express or implied, including any implied warranty of merchantability or fitness for a particular purpose.

Limitation of liability

To the fullest extent permitted by law, TUP's total liability to you for any claim arising from these Terms, the Site, a digital product, or coaching, will not exceed the amount you actually paid us in the twelve months before the claim arose. We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost opportunities, even if we were told they were possible.

Nothing in this section limits liability where the law doesn't allow it to be limited.

Indemnification

You agree to hold TUP harmless from any claim, loss, or expense (including reasonable attorney's fees) arising from your misuse of the Site, violation of these Terms, or violation of any law or third party's rights.

Governing law and disputes

These Terms are governed by the laws of the State of Ohio, without regard to conflict-of-law rules. Any dispute arising from these Terms, the Site, a digital product, or coaching will be resolved in the state and federal courts located in Ohio, unless another venue is required by law.

Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top will reflect the most recent change. Continuing to use the Site or buy from us after a change means you accept the updated Terms.

Contact

Questions about these Terms: [SUPPORT EMAIL].

The Untapped Potential Unleashed LLC
[BUSINESS MAILING ADDRESS]
Ohio, USA

Who we are

The Untapped Potential Unleashed LLC ("TUP," "we," "us," or "our") operates theuntappedpotential.com (the "Site"). This policy explains what we collect, why, and what you can do about it. It is written to describe what we actually do, not a generic template, so if something below stops being true, it needs to be updated, not ignored.

Contact: [SUPPORT EMAIL], or by mail at [BUSINESS MAILING ADDRESS].

What we collect, and why

When you buy something. If you buy a digital product or enroll in coaching or a program, payment is processed by Stripe. We receive your name, email, and purchase details from Stripe so we can deliver your product and provide support. We do not receive or store your full card number, that stays with Stripe, which is PCI-compliant and handles payment data under its own privacy and security standards.

When you visit the Site. We use Plausible Analytics to understand how people use the Site, pages visited, referral source, rough location by country, that kind of thing. Plausible is cookieless: it does not use tracking cookies and does not build a profile of you across visits or across other sites. It does not collect or store personally identifiable information, and we do not use Google Analytics or any similar cross-site tracking tool. Because Plausible doesn't use cookies for tracking, the Site does not need a cookie consent banner for analytics.

When you join our email list. If you sign up for our list, we collect your email (and sometimes your name, if you give it). We run our email list on Listmonk, a self-hosted mailing list tool, meaning your email address is stored on infrastructure we control, not handed to a third-party marketing platform. We use it to send you emails you signed up for, some educational, some promotional. Every email includes an unsubscribe link, and unsubscribing is immediate and honored.

When you apply for or engage in coaching. If you apply for coaching, we collect what you tell us in the application. If you're accepted and we work together, we additionally collect session recordings (audio, sometimes video) of our coaching calls, plus transcripts and AI-derived pattern notes generated from those recordings, transcribed and processed using AI tools, including Plaud for recording and transcription.

This is governed by a separate, specific document: our Consent and Recording Disclosure, which every coaching client reads and agrees to (via explicit checkboxes) before we begin. That document is the authoritative source on what's recorded, why, who can access it, how long it's kept, and how you can withdraw consent or request deletion. In short:

• Only Daniel sees this material. It is never sold, shared with third parties beyond the tools that process it (like Plaud), or used to train any public AI model.
• It is never used in marketing, teaching, or content without your specific, separate written permission for that specific use.
• Recordings, transcripts, and derived notes are kept indefinitely, on the reasoning that the value of the record is that it spans years, unless and until you ask us to delete them, at which point we will and will confirm when it's done.
• You can ask, at any time, what the record holds about you, and we'll show you.
• You can ask us to stop recording any individual session, or withdraw consent entirely, in writing.

If anything in this Privacy Policy appears to conflict with the Consent and Recording Disclosure on the specific topic of session recording and AI processing, the Consent and Recording Disclosure controls, since it's the more specific and more recently negotiated document.

Contact and support requests. If you email us, we keep that correspondence so we can help you and have a record of what was asked and answered.

What we don't do

• We do not sell your personal information to anyone.
• We do not share your data with data brokers or advertising networks.
• We do not run retargeting or cross-site ad tracking.
• We do not use Google Analytics or any Google advertising tools.

Third parties we use to run this business

Each of these providers has its own privacy practices for the data it processes on our behalf. We chose tools that don't sell data onward and that we can point to plainly, this table is meant to be a complete list, not a representative sample, so if a new tool is added, this table needs an update before it goes live with that tool in use.

Cookies

We do not use tracking or advertising cookies. The Site may use minimal functional cookies necessary for basic operation (for example, remembering a form's state). Plausible's analytics does not rely on cookies at all.

Data retention

• Purchase records: kept as long as needed for accounting, tax, and legal purposes (typically several years, consistent with recordkeeping obligations).
• Email list data: kept until you unsubscribe or ask us to delete it.
• Coaching recordings, transcripts, and AI-derived notes: kept indefinitely unless you ask us to delete them, per above and the Consent and Recording Disclosure.
• Support correspondence: kept as long as reasonably useful for context on our relationship with you.

Your rights

Regardless of where you live, you can ask us to:

• Access what we hold about you.
• Correct anything inaccurate.
• Delete your data, including coaching recordings and AI-derived notes, subject to what we're legally required to keep (like tax records tied to a purchase).
• Opt out of marketing email at any time, via the unsubscribe link or by asking us directly.

We don't sell personal information, so there's no "opt out of sale" to exercise, there's nothing being sold.

If you're in California: the California Consumer Privacy Act (CCPA) gives California residents specific rights to know, delete, and opt out of the sale or sharing of personal information. TUP does not sell or share personal information as defined under the CCPA. You can still exercise access and deletion rights by contacting us at [SUPPORT EMAIL].

If you're in the EU or UK: we don't have an EU representative or in-house legal team, we're a small US business, but we honor GDPR-style requests where we reasonably can: you can ask us to access, correct, or delete your data, and we will respond. Our lawful basis for processing is generally your consent (signing up, buying something, agreeing to coaching terms) or the necessity of processing to deliver what you purchased.

To exercise any of these rights, email [SUPPORT EMAIL]. We'll respond as promptly as we reasonably can.

Children's privacy

The Site and our products are not directed at children. We don't knowingly collect personal information from anyone under 18. If we learn we've collected information from a minor, we'll delete it.

Data security

We take reasonable steps to protect your information, coaching recordings and transcripts are stored encrypted, and payment data never touches our own systems (it lives with Stripe). No method of storage or transmission is 100% secure, and we can't guarantee absolute security, but we don't treat that as an excuse not to try.

Email marketing and your inbox

Every marketing email from us complies with the CAN-SPAM Act: accurate sender information, a non-deceptive subject line, a clear notice when content is promotional, a working unsubscribe mechanism honored within the legally required window, and our physical business address in the footer.

Changes to this policy

We may update this policy as our tools or practices change. The "Last updated" date at the top reflects the most recent change. If a change is significant (for example, a new category of data or a new third-party processor with access to coaching material), we'll make a reasonable effort to flag it, not just quietly edit the date.

Contact

Questions about this policy or your data: [SUPPORT EMAIL].

The Untapped Potential Unleashed LLC
[BUSINESS MAILING ADDRESS]
Ohio, USA